COMMON PPC TERMS YOU NEED TO KNOW (CPC, CTR, ROAS, ETC.)

Common PPC Terms You Need to Know (CPC, CTR, ROAS, etc.) Pay-per-click (PPC) advertising is a powerful digital marketing strategy that helps businesses drive targeted traffic and generate leads quickly. However, if you’re new to PPC, the technical terms and abbreviations can feel overwhelming. Understanding these common PPC terms is essential